Cookie Policy
The Baby Cot Shop
Trading name of Little Sequoia Ltd
Last updated: May 2026
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners about how their site is being used.
Cookies can be set by the website you are visiting (first-party cookies) or by third party services operating on that website (third-party cookies). Some cookies are deleted when you close your browser (session cookies), while others remain on your device for a set period of time (persistent cookies).
2. How We Use Cookies
The Baby Cot Shop website at www.thebabycotshop.com uses cookies for the following purposes:
- To ensure the website functions correctly and securely
- To remember your preferences and improve your browsing experience
- To understand how visitors use our website so we can improve it
- To support our live chat and customer communication tools
- To deliver relevant advertising and measure the performance of our marketing campaigns
3. Types of Cookies We Use
A. Strictly Necessary Cookies
These cookies are essential for the website to function. They enable core features such as security, shopping cart functionality, account access, and checkout processing. These cookies cannot be disabled as the website cannot function properly without them. No consent is required for strictly necessary cookies.
B. Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymised information about pages visited, time spent on the site, and how visitors arrived. This information helps us improve our website and customer experience. Analytics cookies are only set with your consent.
C. Functional Cookies
These cookies enable enhanced functionality on our website, including our live chat tool and WhatsApp integration. They allow these tools to recognise you and remember your preferences across sessions. Functional cookies are only set with your consent.
D. Marketing and Advertising Cookies
These cookies are used to deliver advertising relevant to your interests, to measure the effectiveness of our marketing campaigns, and to track conversions from our paid advertising activity. They are set by our advertising partners including Meta (Facebook and Instagram) and Google. Marketing cookies are only set with your consent.
4. Cookies We Use
The following sets out the specific cookies and tools currently active on our website:
A. Strictly Necessary
_shopify_session | Provider: Shopify | Category: Strictly Necessary
Maintains your shopping session, cart, and checkout process
_shopify_y | Provider: Shopify | Category: Strictly Necessary
Tracks unique visitors for core Shopify analytics
cart | Provider: Shopify | Category: Strictly Necessary
Stores your shopping cart contents between pages
secure_customer_sig | Provider: Shopify | Category: Strictly Necessary
Verifies customer login and account security
B. Analytics
_ga, _gid, _gat | Provider: Google Analytics | Category: Analytics
Tracks website usage, page views, and visitor behaviour in anonymised form
_gcl_au | Provider: Google Analytics | Category: Analytics
Measures advertising conversion and campaign performance
C. Functional
zsalesiq | Provider: Zoho SalesIQ | Category: Functional
Enables live chat functionality and remembers chat history
wa_session | Provider: WhatsApp Business | Category: Functional
Supports WhatsApp communication and contact integration
D. Marketing and Advertising
_fbp, _fbc | Provider: Meta (Facebook & Instagram) | Category: Marketing
Tracks visitor behaviour for Facebook and Instagram advertising and measures campaign performance
fr | Provider: Meta (Facebook & Instagram) | Category: Marketing
Delivers targeted advertising on Facebook and Instagram
_gcl_aw, _gcl_dc | Provider: Google Ads | Category: Marketing
Tracks conversions from Google Ads campaigns and measures advertising effectiveness
IDE, NID | Provider: Google Ads | Category: Marketing
Used by Google to deliver and personalise advertising across Google platforms
Note: Cookie names and identifiers may vary and are subject to change as our tools and platforms are updated. This list is reviewed periodically.
5. Google Ads Tracking
We use Google Ads to run paid advertising campaigns. Google Ads cookies allow us to track when a visitor has arrived via one of our advertisements and to measure the effectiveness of those campaigns, including which ads led to purchases or enquiries.
Google Ads cookies may also be used to show you relevant advertisements on Google Search and across the Google Display Network after you have visited our website. This is known as remarketing.
If you have consented to marketing cookies, Google Ads tracking will be active on your device. You can opt out at any time through our cookie preferences tool or via Google's own ad settings at adssettings.google.com.
6. Meta Pixel (Facebook and Instagram)
We use the Meta Pixel on our website to measure the effectiveness of our Facebook and Instagram advertising campaigns. The Meta Pixel collects information about actions taken on our website, such as product views, add-to-cart events, and purchases, and reports this to Meta to help us understand campaign performance.
The Meta Pixel may also be used to show you relevant advertisements on Facebook and Instagram after you have visited our website. This is known as custom audience targeting.
If you have consented to marketing cookies, the Meta Pixel will be active on your device. You can manage your Meta advertising preferences at www.facebook.com/ads/preferences or through our cookie preferences tool.
7. Managing Your Cookie Preferences
A. Our Cookie Consent Tool
When you first visit our website, you will be presented with a cookie consent banner. You can choose to accept all cookies, reject non-essential cookies, or manage your preferences by category. You can change your preferences at any time by clicking the cookie settings link in the footer of our website.
B. Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete existing cookies, or alert you when a cookie is being set. Please note that disabling certain cookies may affect website functionality, including the checkout process and live chat.
For guidance on managing cookies in your browser:
- Google Chrome: support.google.com/chrome/answer/95647
- Safari: support.apple.com/en-gb/guide/safari/sfri11471
- Firefox: support.mozilla.org/en-US/kb/enable-and-disable-cookies
- Microsoft Edge: support.microsoft.com/en-us/microsoft-edge/delete-cookies
C. Opting Out of Google Analytics
You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
D. Opting Out of Advertising Cookies
You can opt out of interest-based advertising from Google at adssettings.google.com and from Meta at www.facebook.com/ads/preferences. You can also manage preferences for many other advertisers via the Your Online Choices tool at www.youronlinechoices.com.
8. Third Party Cookies
Some cookies on our website are set by third party services. We do not control these cookies and they are governed by the privacy and cookie policies of the relevant third parties:
- Shopify: www.shopify.com/legal/privacy
- Google Analytics and Google Ads: policies.google.com/privacy
- Meta (Facebook and Instagram): www.facebook.com/privacy/policy
- Zoho SalesIQ: www.zoho.com/privacy.html
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, the purposes for which we use them, or applicable law. The most current version will always be available on our website. We will notify you of any material changes through our cookie consent tool on your next visit.
10. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Email: [email protected]
Telephone: +44 (0) 203 371 7530
Post: The Baby Cot Shop, 408 King's Road, Chelsea, London SW10 0LJ
For more information about how we handle your personal data, please refer to our Privacy Policy at www.thebabycotshop.com/pages/privacy-policy.