Have you spotted our founder, Toks Aruoture, on billboards around the capital promoting accounting company Sage? Here’s everything you need to know about The Baby Cot Shop’s latest, and extremely exciting, collaboration.
Since launching in 2008, The Baby Cot Shop has gone from strength to strength. Over the pandemic, our premium Chelsea store has been recognised as one of 80 inspirational businesses by the UK government. We've also helped more international mums than ever find their perfect nursery and given our website a complete rebrand.
Behind the scenes, however, none of this would have been possible without Sage and its software support. From daily accounting and reporting to stock keeping, Sage helps entrepreneurs and businesses around the world manage their money and staff.
Fast-forward to July 2021, and The Baby Cot Shop’s founder is lighting up billboards across London’s roads, buses and shopping centres as part of Sage’s campaign, accompanied by the brilliant words: ‘The Baby Cot Shop is bossing Chelsea’.
For us, the campaign is a wonderful reminder that business is about more than numbers. It is also about building a presence within your local community and making a meaningful impact. The Baby Cot Shop is proud to be a small business that makes a big impact in Chelsea, consistently lifting community spirit and supporting mums-to-be and new mums who are looking for a completely tailored shopping experience.
What’s more? We’ve ‘kept calm and carried on’, which is what we like to call our little secret to bossing it throughout the pandemic. Even in an unpredictable and challenging business climate, we launched exclusive luxury nursery collections such as the London Grey Collection Set and the Grace Rose Collection Set, collaborated with Fertility Network UK, donating 15% of sales of the Chelsea Cot Bed to charity, and introduced virtual consultations and tours, allowing customers to explore the store from the comfort of their own homes.
So, how did Toks Aruoture go from business entrepreneur to billboard fame?
“It’s important to hold on to your business vision but remain flexible to how it all comes together,” she says. “This gives you room to manoeuvre in unpredictable situations such as the pandemic.”
It’s a philosophy that perfectly captures the spirit behind The Baby Cot Shop: hold firmly to your vision, remain adaptable when circumstances change and, above all, keep moving forward.