What This Is
This is not a mood board service. It is a full design project, led by a senior designer from the first conversation through to installation day.
We have designed nurseries across London and internationally — from Grosvenor Crescent Mews to Little Venice, from Abu Dhabi to Switzerland. Every project begins the same way: with a conversation about how you want the room to feel, not what you want to put in it.
From that conversation, we handle everything.

What's Included
- A complete nursery design concept, developed around your home, your taste, and your timeline.
- Furniture selection, fabric and finish coordination, and colour palette development.
- Spatial planning, layout options, and proportion guidance.
- Wallpaper direction, window treatments, lighting, and finishing details.
- Physical samples sent directly to you before any decisions are confirmed.
- 3D visuals of your finished nursery before a single order is placed.
- Coordination with your architect, contractor, or interior designer where required.
- A formal Order Confirmation Summary — a complete written record of every piece, finish, and lead time agreed.
- A Care and Maintenance Schedule issued on installation day.

How It Works
Nursery Vision Session
We begin with a complimentary 15–20 minute conversation, held at our Chelsea boutique or remotely. This is where we understand your vision, your home, and your timeline. There is no obligation at this stage.
Scope and Proposal
We issue a formal scope, timeline, and invoice. Once signed and the design fee received, your project opens and we begin work immediately.
Layout and Design Direction
We review your floor plan, confirm room dimensions, and develop two layout options alongside initial mood boards, colour palette, and furniture direction. Physical fabric, paint, wood finish, and wallpaper samples are sent to you directly.
Furniture Sign-Off and Production
Once you approve your furniture selection and layout, we place your order into production immediately. This two-stage sign-off process — furniture first, finishes second — means your furniture is already being made while we finalise your fabrics, paint colours, and wallpaper. This significantly reduces your overall wait time.
3D Visuals and Final Confirmation
We produce 3D visuals of your nursery using your confirmed fabrics and finishes, alongside your final quotation, lead times, and delivery details. Nothing proceeds without your written confirmation.
Contractor Works
Wallpaper hanging, curtain fitting, and any other works are completed on site while your furniture is in production. All contractor works are coordinated to finish before your furniture arrives.
Delivery, Installation, and Handover
Furniture delivery, contractor works, and installation are coordinated on the same day wherever possible. On completion, your Care and Maintenance Schedule is issued — a complete record of every material, finish, and fabric in your nursery.
Production Timelines
BCS Collection Furniture: Approximately 8-10 Weeks from Order Confirmation
Italian Handcrafted Furniture: Approximately 14–16 Weeks from Order Confirmation
Already Completed The Nursery Edit?
If you have already completed the Nursery Edit, your £295 fee is credited in full against the Signature Nursery Experience design fee.
The Nursery Edit is not a prerequisite, but for clients who want to explore their design direction before committing to a full project, it is a natural first step.
Our Recent Projects
Frequently Asked Questions
Yes. The £2,500 design fee covers the full design service from first conversation to installation. Furniture, fabrics, wallpaper, and contractor costs are agreed and confirmed separately.
Yes. We regularly work alongside architects, interior designers, and contractors. We are experienced in working within an existing design framework, and coordinate with your wider team throughout.
Yes. For clients outside London, the process is conducted either remotely or on-site, based on your preference. When conducted remotely, we request floor plans and room measurements and conduct all presentations and review calls via video. When conducted on-site, our design team will travel down to your location. Travel expenses are separate. International clients do not pay VAT.
The design phase takes approximately four weeks. Furniture production runs in parallel with contractor works, taking 8–10 weeks for the BCS Collection and 14–16 weeks for Italian handcrafted pieces. We recommend beginning the process at least five months before your expected due date. Exact lead times are confirmed at the point of order.
Begin with a complimentary Nursery Vision Session. It is 15–20 minutes, there is no obligation, and it will give you a clear sense of whether this is the right service for where you are.
Yes. As with all made-to-order and bespoke pieces at The Baby Cot Shop, our bespoke terms and conditions apply. Full details are provided at the point of agreement.
Ready to Begin?
The first step is a complimentary Nursery Vision Session, a relaxed conversation about your nursery, your home, and how you would like to move forward.