Our Mission
To design extraordinary spaces for your child. Spaces that feel enchanting, calm, and personal, while offering an experience that is seamless, supportive, and completely stress-free.
The Baby Cot Shop Experience
Meet the Founder
The story behind our brand

Toks Aruoture
Founder & Interior Designer
My journey into children’s interiors began nearly 20 years ago, driven by a love for creating elegant, nurturing spaces. While living in the United States, I built a nursery furniture brand as I quickly fell in love with the world of design for little ones. I saw how powerful it is to create rooms that celebrate the beauty of new beginnings; spaces that feel calm, timeless, and truly reflective of the families who live in them.
When we returned to the UK, I realised there was little here that reflected the refined, design-led pieces I’d worked with in the U.S. That inspired me to launch The Baby Cot Shop- originally an online boutique, now a trusted destination with a flagship showroom in Chelsea and a concession in Harrods.
Today, I lead our full interior design service, personally guiding families through the process of creating extraordinary rooms for their children. My work is rooted in creativity, purpose, and authenticity, because I believe the space a child grows up in should be as considered as every other part of a well-designed home.
Discover the Heart Behind The Baby Cot Shop
Learn more about our journey and the values that guide us by watching our founder, Toks Aruoture, share her inspiring story. At The Baby Cot Shop, we’re dedicated to creating safe, beautiful, and sustainable spaces for your little ones. Our commitment to quality, inclusivity, and exceptional customer care shapes every piece we design and every interaction we have. From bespoke furniture to a personalised shopping experience, we’re here to make your journey memorable and meaningful.