The early days of feeding a newborn can feel overwhelming, yet so many parents are expected to navigate them with little preparation or support. Nobody really prepares you for the first feed. Nobody tells you what it feels like, what support is available, or what to do when it doesn't go to plan. On Thursday 25th June, The Tenth Wellness and The Baby Cot Shop are bringing together a midwife and lactation consultant for an honest, expert-led evening designed to change that.

Hosted within the calming surroundings of our Chelsea boutique, The First Feed will be an honest and reassuring conversation around preparing for the first feed. Experts will share guidance, practical advice, and insight to help parents feel more informed, more confident, and less alone as they approach the early days with their baby.

Guests are invited to arrive from 6:30pm for drinks and refreshments, before the main discussion and an open Q&A session with The Tenth Wellness experts. The evening has been intentionally designed as a welcoming space to ask the questions you may not feel comfortable asking elsewhere, connect with experts who have supported hundreds of families through this stage, and gain clarity in a calm, supportive environment.

We will also be joined by a family photographer who will be sharing her tips on how to capture those precious early moments, so we’re encouraging you to bring along your partner. Consider it a practical evening for both of you

Bonus for Guests

Every guest will receive a carefully curated goodie bag worth £100, along with the opportunity to redeem their ticket fee against purchases made in-store at the event.

Event Details

Date: Thursday, 25th June, 2026

Location: The Baby Cot Shop, 408 King’s Road, Chelsea, London SW10 0LJ

Time: From 6:30pm

Tickets: £15 per couple (redeemable against in-store purchases at the event)