If you’re searching for a luxury baby store that understands your style, values your time, and elevates every moment of your nursery journey, chances are you’re already considering The Baby Cot Shop.
With our concession in Harrods attracting global clientele, it is easy to assume that this iconic department store is where the full Baby Cot Shop experience lives. But for those who know us best, the heart of our brand continues to beat strongest at 408 King’s Road, Chelsea.
A Boutique Like No Other
Tucked into one of London’s most beautiful neighbourhoods, our Chelsea boutique is more than a shop—it’s where your nursery story begins. From the moment you step inside, you’ll be welcomed by a team that knows how meaningful these choices are.
You’ll find our full collection of luxury cot beds, Moses baskets, changing units, gliders, and room decor—much more than what is available at Harrods. And because every piece is made to order, we take time to understand your vision, style preferences, and layout needs.

Designed Around You
Our Chelsea Boutique is the only place where you can:
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View exclusive collections in person.
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Customise every finish, paint colour, and fabric.
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Enjoy one-on-one design consultations with our expert team.
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Experience our nursery interior design service in full, complete with mood boards, curated samples, and personalised design plans.
For clients seeking a serene, tailored approach, Chelsea offers a private consultation area where decisions feel calm and supported.
More Than Just Furniture
Our Chelsea boutique is a creative studio, a design sanctuary, and a community hub. It is where we host in-store events, like our popular pregnancy talks and new mum mornings. It is also where founder Toks Aruoture can often be found sharing advice, stories, or celebrating a completed nursery project.

While Harrods introduces many to our world, Chelsea is where your journey with us truly begins—with all the warmth, service, and detail The Baby Cot Shop is known for.
Visit us in Chelsea and experience the full beauty of designing a nursery with care, craftsmanship, and love.