Interiors of Hope

The new year calls for a new vision at The Baby Cot Shop. With the pandemic undeniably changing the way we live, feel and make choices, we’re kitting you out with the nursery essentials for your baby’s haven of hope.

Our latest nursery trend, Interiors of Hope, is about designing a positive, tranquil space in your little one’s first nest, bedroom or playroom.


We’re spreading ‘keep calm and carry on’ vibes, with the insight that calm colour schemes, natural materials and a peaceful ambiance can actually uplift anyone who walks into the room. Of course, it wouldn’t be a trend at The Baby Cot Shop without a touch of elegance too.


So we’re here to guide you to the Interiors of Hope nursery of dreams. With our expertise on interior design, nursery safety, colour palettes, themed décor and multi-purpose furniture, we’ve got everything you need to kickstart your nursery project.


You’ll notice that rainbows are at the heart of The Baby Cot Shop’s Interiors of Hope campaign. An iconic symbol of 2020, we’re continuing the trend for 2021. Take a look at our exclusive rainbow framed prints – Hope, Love and Kindness. Or choose our in-house artist service, where you can opt for a bespoke painted wall or ceiling rainbow.


Most importantly, we’re here to inspire mums through 2021, whether they want a brand new nursery or are just looking for uplifting content on social media. Our door is always open, so pop into our boutique in Chelsea or give us a call to chat.




We’re proud to be partnering up with Fertility Network UK to support people and families affected by fertility issues. From 21st January 2021 onwards, 15% of sales from our new Chelsea Cot Bed will be donated to this incredible charity.

Fertility Network UK are a small charity providing free practical and emotional support to 3.5 million people affected by fertility issues. Without receiving any guaranteed funding, they rely on grants to host online support groups and meetings, a free support phone line, regular webinars and peer to peer community support.

Gwenda Burns, Chief Executive, Fertility Network says,

“We are extremely grateful to The Baby Cot Shop for their generous donation of 15% from each sale of the Chelsea Cot Bed. 2020 was a particularly difficult year, which saw all fundraising events cancelled at a time when our support and services were needed more than ever.This partnership will help us maintain and increase the levels of support and information offered to those who seek our help.”

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